Case Study: Booyah Advertising identifies a high-performing new audience channel with Resonate

Booyah Advertising drives 4x better Nextdoor targeting with Resonate

Booyah Advertising, a media strategy agency, faced the challenge of confidently guiding its clients toward new advertising channels without solid data to validate its strategic recommendations. For its client K&H Home Solutions, Booyah needed audience intelligence to confirm its instincts and uncover hidden opportunities. To bridge this gap, Booyah partnered with vendor Resonate and utilized its AI-powered Ignite platform.

The Resonate solution provided data-driven insights that validated Booyah's recommendation to use Nextdoor, revealing the target audience was 4x more likely to use that platform than other social media. This precise targeting minimized wasted ad spend and turned Nextdoor into the #1 source for new user acquisition for the client. Resonate's data gave Booyah the confidence to secure client approval for its strategy.

Booyah Advertising