Case Study: Pyramid Analytics boosts market presence with Resonance's strategic PR for its Series E fundraise

Pyramid Analytics secures 69 media hits for $120M Series E with Resonance

Pyramid Analytics, a leading decision intelligence platform, faced the challenge of elevating its market presence in a crowded industry dominated by larger competitors. The company engaged Resonance to execute a strategic PR campaign around its $120 million Series E fundraise, with the goal of enhancing brand awareness, establishing its founders as thought leaders, and securing high-impact media coverage to reach a global audience.

Resonance implemented a comprehensive media strategy that included securing an exclusive launch feature with TechCrunch, engaging with key analysts under NDA, and integrating the funding news into broader market storytelling about decision intelligence. The campaign successfully generated 69 pieces of coverage in major outlets like Sky News, Business Insider, and VentureBeat. This effort by Resonance significantly elevated Pyramid Analytics' profile, established its leadership as industry voices, and positioned the company favorably within the competitive enterprise analytics market.

Pyramid Analytics