Case Study: OpenUK achieves record press coverage for SOOCon24 with Resonance

OpenUK exceeds 50 press pieces at SOOCon24 with Resonance

Resonance, a communications agency, partnered with the non-profit OpenUK to elevate the message of the UK's open source sector and manage press for their annual State of OpenCon 24 event. The challenge was to increase media coverage beyond the previous year's 48 pieces, secure attendance from top-tier national publications, and support the overall success of the conference.

The solution involved a strategic communications campaign curating compelling stories from the open source community for targeted media outreach. Resonance secured media partnerships, positioned OpenUK in key policy discussions, and managed a bustling press office during the event. This resulted in over 50 pieces of press coverage, surpassing their goal, and attracting 30 journalists from outlets like POLITICO and The Telegraph, alongside over 800 attendees, establishing the conference as a premier platform.

OpenUK