Case Study: OpenOcean strengthens brand visibility and VC thought leadership with Resonance

OpenOcean secures 129 pieces of coverage in 2023 with Resonance

OpenOcean, a leading European venture capital firm, faced the challenge of enhancing its market presence to attract both limited partners and early-stage technology founders. They needed to showcase their portfolio's achievements and establish themselves as authorities within the VC ecosystem. To address this, they partnered with Resonance for public relations and brand strategy services.

Resonance implemented a strategic media relations plan focused on storytelling and building long-term press relationships to establish thought leadership. This approach utilized newsjacking and secured feature interviews in target publications. The results were substantial, with Resonance securing 129 pieces of coverage in 2023 alone, including 89 in tier-one media outlets, leading to an estimated 6 million views and significant brand growth for OpenOcean.

OpenOcean