Case Study: Iterable expands UK presence with Resonance

Iterable secures 157 media placements with Resonance

Iterable, a cross-channel marketing platform, faced the challenge of expanding its presence and boosting awareness in the highly competitive UK market following a $60 million Series D funding round. To achieve this, they partnered with the vendor Resonance for strategic PR services.

Resonance implemented a long-term PR strategy that included newsjacking, a CMO survey, and a data-driven approach. This solution secured 157 pieces of media coverage for Iterable, including 48 tier 1 placements in top publications, and successfully established the brand as a thought leader in the martech space.

Iterable