Case Study: FE fundinfo achieves 32 media hits for its Dericon acquisition with Resonance

FE fundinfo amplifies Dericon acquisition with Resonance and earns 32 media hits

FE fundinfo, a leading financial data company, engaged the PR firm Resonance to amplify the announcement of its acquisition of Dericon. The challenge was to move beyond niche fintech coverage and tell a bigger story about FE fundinfo's growth journey to secure tier 1 business press across the UK and DACH regions.

Resonance developed a strategic storytelling and media plan, working with FE fundinfo to craft broader narratives and deploying regional teams for local pitching. This phased approach, beginning with exclusives, successfully generated widespread media coverage. The results included 32 pieces of coverage in top-tier outlets like Frankfurter Allgemeine Zeitung and Finextra, significantly amplifying the acquisition announcement.

FE fundinfo