Case Study: Ensono boosts brand equity and media presence with Resonance

Ensono earns 100+ media placements annually with Resonance

Resonance partnered with Ensono, a leading hybrid IT services provider, to address the challenge of building brand awareness in a crowded market. The key difficulties included simplifying complex technical topics for media and prospects, differentiating through thought leadership, and ensuring PR efforts directly supported marketing and sales goals.

The solution from Resonance involved a strategic PR programme using storytelling to simplify complexity, nurturing key media relationships, and executing integrated campaigns like those for Microsoft 365 and SAP on Azure. The results were over 100 targeted media placements annually in top-tier outlets, the establishment of executives as thought leaders, award successes, and millions of online views, which collectively drove Ensono's brand equity to new heights.

Ensono