Resonance
19 Case Studies
A Resonance Case Study
EasyDMARC faced the challenge of gaining significant media coverage on the niche topic of email security and DNS records following major policy announcements from Google and Yahoo. The customer needed to raise its global presence by breaking into key publications that reached IT decision-makers across multiple regions. Resonance provided public relations and thought leadership services to address this challenge.
Resonance implemented a targeted thought leadership campaign aimed at top technology and cybersecurity publications. This strategy successfully generated over 20 pieces of international coverage in outlets like Forbes, Computer Weekly, and Dark Reading, significantly increasing EasyDMARC's brand awareness and expanding its partnership network. The campaign's success has led to ongoing media engagement for the customer throughout 2024.