Case Study: CybSafe achieves measurable PR ROI and revenue impact with Resonance

CybSafe drives 16 deals and 156 coverage pieces with Resonance

The cybersecurity SaaS company CybSafe sought to move beyond traditional PR metrics and demonstrate a direct link between its communications efforts and revenue generation. Partnering with vendor Resonance, the challenge was to increase market influence and streamline content creation in the competitive Human Risk Management sector.

Resonance implemented the data-driven "BEHAVE" PR campaign, aligning creative content with the buyer journey and securing coverage in top-tier media. The solution directly influenced 16 deals, achieved 156 high-profile media placements, and generated 296 report downloads, proving measurable ROI and revenue impact for CybSafe.

CybSafe