Case Study: Civo champions fairer cloud market coverage with Resonance

Civo secures 14 media hits with Resonance during Ofcom cloud market report

Civo, a challenger cloud provider, faced the challenge of standing out in a crowded media landscape during Ofcom's critical report on the UK cloud market. With numerous stakeholders competing for attention, Civo needed a unique strategy to position its message for a fairer cloud ecosystem against industry giants. They engaged the vendor, Resonance, for strategic media relations support.

Resonance implemented a proactive media strategy, pitching Civo to key journalists in advance and making immediate contact on the day the report was released. This solution secured 14 pieces of coverage, including five national news outlets and a live BBC Radio 4 interview. The measurable impact was significantly boosted credibility for Civo, positioning them at the heart of the national conversation on cloud market fairness.

Civo