Case Study: Global Media Company defuses reputation risk with Resolver

Global media company defuses reputation ticking time bomb

Global Media Company faced a serious reputation risk when allegations of sexual misconduct involving a celebrity ambassador surfaced online. The claims did not initially name the brand, but the situation threatened to damage the company’s reputation once the story spread; Resolver’s Risk Intelligence Graph was used to help uncover the connection.

Resolver quickly linked the allegations to Global Media Company and alerted PR and talent management leaders within minutes. As a result, the company suspended its relationship with the ambassador 12 hours before the story hit mainstream social media and 24 hours before media inquiries, allowing for a faster, informed response and helping avoid reputational damage.