Case Study: Lift Foils Scales Seasonal B2B Orders with Resolve

How a Seasonal CPG Brand Scaled B2B Orders Without Credit Risk

Lift Foils, a leading electric hydrofoil surfboard brand, needed a better way to scale seasonal B2B orders without taking on extra financial risk or relying on external debt. As demand ramped up, the team wanted to offer net terms to wholesale buyers while still protecting cash flow and maintaining confidence in customer creditworthiness, and they turned to Resolve for help.

Resolve embedded its net terms and smart credit engine into Lift Foils’ checkout and invoicing flow, automating credit checks and offloading credit risk during peak season. The result was faster order approvals, higher B2B conversion rates, significant time savings for finance and operations, and no need for a costly line of credit, helping Lift Foils fulfill seasonal demand more efficiently.

Lift Foils