Case Study: Image Awards Engraving and Creative Keepsakes Refreshes Its Brand with Resolution Creative Logo Design

Image Awards Engraving and Creative Keepsakes refreshes its logo for its 20th anniversary with Resolution Creative

Image Awards Engraving and Creative Keepsakes, a retail business providing trophies and personalized gifts, faced the challenge of reinvigorating its logo for its twentieth anniversary. The owner, Patty Donohue, realized her existing logo, which used a non-scalable photograph, was not professional. She sought the expertise of the vendor, Resolution Creative, to develop a new logo design that could appeal to her diverse customer base and emphasize the local, fun nature of her business.

Resolution Creative worked closely with the client to design a scalable, badge-style logo featuring a trophy, reflecting the business's mainstay product. A key creative decision was the addition of whimsical beer foam inside the trophy, though a standard version was maintained for school sports clients. The solution successfully provided a memorable and flexible logo, allowing the business to present a unique and professional image. Resolution Creative delivered a design that met the specific needs of the customer's varied markets.

Image Awards Engraving and Creative Keepsakes