Case Study: Beachfront RV Resort boosts occupancy and revenue with ResNexus marketing tools

Beachfront RV Resort's Marketing Tools

Beachfront RV Resort, a beachfront RV park in Surfside Beach, Texas, wanted to keep growing while managing a busy operation with limited staff. With demand rising, general manager Laurie Wiley needed a better way to handle guest communication, marketing, and reviews, and turned to ResNexus marketing tools and text messaging to help.

ResNexus provided promotional email features, automated review requests, Google/Facebook review links, and unlimited text messaging, which Beachfront RV Resort used to respond faster and reduce phone time. The results were strong: occupancy increased 12.5% from 2019, average RevPAR rose 23.62% since using ResNexus, RevPAR was up 67.34% from 2019, and more than 8,500 text messages were sent.

Beachfront RV Resort

Laurie Wiley

General Manager