Case Study: Great Alaska Adventures achieves streamlined reservations and automated marketing with RESMARK Systems

Great Alaska Adventures - Customer Case Study

Great Alaska Adventures, an award-winning operator of adventure lodges in Alaska, Costa Rica and Mexico, faced a labor-intensive, legacy reservation process built on a Windows/Access/Outlook setup that required manual data entry, lacked automatic emails, and didn’t connect reservations to operations or reporting. After evaluating options, Great Alaska Adventures selected RESMARK Systems’ tour-operator reservation and marketing software following a presentation at the Adventure Travel World Summit.

RESMARK Systems implemented a comprehensive reservations and marketing platform that added automated email communications, online booking functionality and integration with operations and reporting, reducing manual work and improving customer touchpoints. The new RESMARK Systems solution drove more online bookings than expected—customers often use the “book online” button for convenience and then follow up by phone—and positioned Great Alaska Adventures to leverage better reporting and marketing to grow the business.

Great Alaska Adventures

Kent John

President and General Manager