Case Study: Big Creek Expeditions modernizes reservations and scales online bookings with RESMARK Systems

Big Creek Expeditions - Customer Case Study

Big Creek Expeditions, a river‑rafting outfitter on Tennessee’s Pigeon River showcasing the Great Smoky Mountains, was relying on a mostly paper‑based, homemade three‑ring binder system even though up to 40% of its business was booked online. To modernize reservations and marketing, Big Creek selected RESMARK Systems' tour operator software.

RESMARK Systems implemented its Resmark tour‑operator solution, delivering automated email communications, enhanced marketing tools and affiliate booking integration so nearby resorts can book trips directly. With RESMARK Systems’ hands‑on support and training, Big Creek replaced the paper workflow, streamlined online bookings, improved marketing capability and reduced staff workload while enabling affiliates to transact without Big Creek staff intervention.

Big Creek Expeditions

Richard Weidemann

Marketing Director