Case Study: StandOut CV achieves 85+ high-DR backlinks and US market visibility with Re:signal's digital PR campaign

StandOut CV secures 85+ high-DR backlinks with Re:signal

Re:signal partnered with StandOut CV, a UK career advice brand, to tackle the challenge of entering the highly competitive US market. The brand needed to establish search visibility and secure high-quality editorial backlinks, but directly pitching resume advice was considered too commercial to attract interest from US journalists.

The solution from Re:signal was a data-driven Digital PR campaign centered on a "Resume Lies" survey. This provocative angle, which included an investigation into the cost of fake credentials, was pitched to capitalize on New Year job-seeking trends. The campaign secured over 85 high-domain-rating backlinks from outlets like Bloomberg and CNBC, drove over 1,000 referral clicks, and successfully established StandOut CV's authority in the US market.

StandOut CV