Re:signal
25 Case Studies
A Re:signal Case Study
Healthspan, a retail company, approached the SEO vendor Re:signal after their search rankings were severely impacted by Google's Penguin algorithm update. Their challenge was to recover their organic search visibility, reduce their reliance on paid search spend, and improve their overall content marketing strategy.
Re:signal implemented a comprehensive solution that included removing the Google penalty through a link analysis and reconsideration request project. They developed a clear SEO strategy, built a nutritional content hub, and executed digital PR campaigns to build the brand. As a result, Re:signal delivered a 144% year-on-year increase in Healthspan's organic search revenue, secured coverage on 93 high-quality publishers, and significantly reduced the client's paid search spend.