Case Study: FatFace achieves 96% organic revenue growth with Re:signal

FatFace increases organic revenue by 96% with Re:signal

FatFace, a British clothing and accessories retailer, sought to grow its online presence and revenue from organic search traffic. They partnered with the SEO vendor Re:signal to transition from a brand with a small online footprint to a leader in fashion eCommerce, with an initial focus on increasing visitors and revenue for their Women’s Jeans category.

Re:signal implemented a comprehensive SEO and content strategy that included a technical link audit, extensive keyword research, optimized on-page content, and a new internal linking structure. They also created supporting content like fit guides and articles to match user intent and build topical authority. As a result, Re:signal helped FatFace achieve a 96% increase in organic revenue and a 29% increase in organic traffic for the category, leading the customer to fully integrate SEO into its growth strategy.

FatFace