Case Study: CouponBirds earns 510 links and global media coverage with Re:signal

CouponBirds earns 510 linking root domains with Re:signal

CouponBirds, a discount platform, needed to earn high-authority backlinks and mainstream media visibility to support its affiliate travel and leisure brand partners. The challenge was to break through standard PR clutter with a unique story. They engaged the vendor Re:signal, specifically its Root Digital division, for a Digital PR campaign.

Re:signal addressed this by creating a data-driven study. They scraped and analyzed 18,176 reviews of famous artworks using Natural Language Processing (NLP) to quantify the "expectation vs. reality" gap in art tourism. This provocative angle, ranking the world's most disappointing masterpieces, earned coverage in top-tier media like The Guardian and NPR. The campaign secured 510 linking root domains and had a real-world impact, prompting the Louvre's Director and French President Emmanuel Macron to announce plans to re-house the Mona Lisa.

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