Case Study: Better Gyms achieves 131% organic traffic growth with Re:signal SEO

Better grows organic traffic by 131% with Re:signal

The customer, Better Gyms, partnered with the vendor Re:signal to support their internal marketing team and grow their digital visibility to match their aggressive business expansion plans. Their primary challenge was to significantly increase year-on-year organic traffic as the company grew from 115 to over 250 leisure centres across the UK.

Re:signal implemented a comprehensive SEO and content marketing strategy. This involved prioritizing high-converting keywords, fixing technical duplicate content issues, improving the local SEO approach for individual centres, and creating authoritative content to build the brand's online reputation. As a result, Re:signal delivered a 131% increase in year-on-year organic traffic for Better Gyms, and their work won the 'Best Use of Search in Third Sector' award at the UK Search Awards 2015.

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