Case Study: Amica Senior Lifestyles boosts authority and earns tier-1 press with Re:signal

Amica Senior Lifestyles earns 23 linking root domains and 13% authority uplift with Re:signal

Amica Senior Lifestyles, a luxury Canadian senior living provider, needed to raise its visibility among adult children, the key decision-makers for prospective residents, in the sensitive search space of elderly care. Partnering with digital PR firm Re:signal, the challenge was to demonstrate profound clinical expertise on dementia without sensationalizing the condition.

Re:signal developed an expert-backed campaign featuring interactive slider photographs that visualized dementia symptoms in everyday settings. This solution, created with a renowned dementia specialist, secured high-tier editorial coverage, including features in the Daily Mail and Metro. The campaign earned 23 high-quality linking root domains, over 200 social shares, and drove a 13% uplift in domain authority metrics for Amica.

Amica Senior Lifestyles