Case Study: ADWEEK achieves reliable multi-destination live streaming for Big Game Live with Resi

Adweek launches Big Game Live in 30 days with Resi

Adweek, a media and marketing publication, faced the challenge of producing a high-stakes live stream of its Big Game Live show from an underground studio with poor and unreliable internet. They needed a failsafe, multi-destination streaming solution that could operate without a dedicated engineer, as their freelance producer was also tasked with switching the entire show. They turned to Resi and its Resilient Streaming Protocol (RSP) for a reliable broadcast.

Resi's solution provided built-in error correction that absorbed network problems, allowing the producer to set the stream and focus on other production tasks without constant monitoring. This resulted in a flawless, uninterrupted broadcast to multiple platforms, including an embedded web player, YouTube, and LinkedIn. The producer credited Resi with eliminating the stress of streaming and enabling him to handle other technical issues that arose during the live show.

Adweek