Case Study: myHermes boosts reviews, lowers CPC, and improves conversion with ResellerRatings

myHermes Increases Review Volume, Lowers CPC, and Improves Conversion

myHermes, a leading UK online delivery solution, needed a better way to collect ratings and reviews to improve visibility, build customer confidence, and support SEO and SEM. After evaluating options, the team chose ResellerRatings, using its ForeSee Ratings Plus offering to work within their existing web and email customer experience survey process.

With ResellerRatings and ForeSee Ratings Plus, myHermes increased review volume from 5,000 to 50,000, raised its star rating from 3.4 to 4.1, and improved paid search performance. The higher ratings helped cut CPC by 15% and increase conversion rate by 36%, delivering a clear boost in ROI.

myHermes

Joanne Morley

Head of Marketing