Case Study: Scania achieves detailed customer insights and increased sales productivity with Resco Mobile CRM

Scania brings detailed business & customer insights for its sales teams on the road

Scania AB, a global leader in heavy trucks and buses, needed a mobile CRM for its Central European Region sales teams who work primarily in the field. With diverse role-specific needs and reliance on Microsoft Dynamics 365 data while on the road, Scania selected Resco Mobile CRM (integrated with Microsoft Dynamics 365) to provide an easy-to-use, customizable mobile solution.

Resco delivered a configurable mobile app using its Woodford tool so each sales role (truck, bus, service, etc.) gets tailored menus, forms and functionality. The app enables appointment scheduling, map-based planning and navigation, voice-to-text note capture and immediate opportunity creation—resulting in streamlined visit management, faster team collaboration and very positive feedback from Scania’s salesforce, and positioning Resco for broader deployment across Scania.

Scania

Marian Navratil

Head of Project and Process Management