Case Study: Merial boosts field sales productivity with Resco mobile CRM

Merial speeds field sales with Resco, saving hours per day on CRM calls

Merial, a world-leading animal pharmaceutical company and a Sanofi company, faced the challenge of finding a truly mobile CRM solution for its global field sales force. Their requirements included robust offline functionality, high customizability, strong security, and the ability to use multimedia presentations and GPS. Existing solutions at the time were difficult to implement and lacked the necessary flexibility and safety features for representatives working in diverse regions.

Resco implemented its Field Sales mobile CRM solution, which was integrated with Microsoft Dynamics CRM. The highly customized app provided a secure, offline-enabled platform that significantly accelerated data entry and gave representatives more time with customers. The solution's no-code App Configurator tool allowed for extensive customization, and the Resco support team provided exceptional service. As a result, Merial saw increased productivity, improved data accuracy, and gained valuable insights through the analysis of field presentation data.

Merial