Case Study: ANCA (Australian Numerical Controls & Automation) boosts sales data quality and slashes admin time with Resco Mobile CRM

Market-Leading Precision Machinery Manufacturer Increases Sales Data Quality With Mobile CRM

ANCA Pty Ltd, a global leader in precision tool grinders and CNC systems, was struggling to keep its Microsoft Dynamics CRM data current because sales representatives are constantly on the road. Outdated opportunity probabilities, close dates and contact information left the back office without reliable forecasts and visibility. To solve this, ANCA evaluated mobile CRM options and selected Resco’s Mobile CRM for Microsoft Dynamics CRM 2015 Online.

Resco deployed its offline-capable Mobile CRM app on reps’ iPhones, Android devices and iPads, enabling on-the-spot updates to opportunities, contacts and accounts. The result: noticeably improved CRM data accuracy and forecasting visibility, reduced administrative time (sales reps no longer need to spend over half a day each week updating records), and more reliable performance with map views and photo attachments. Resco’s solution also positions ANCA to extend mobile CRM to service technicians.

ANCA

Greg Perry

International Marketing Manager