Case Study: Het Anker boosts customer visits and data quality with Resco mobile CRM

Het Anker adds 1 to 2 customer visits per day with Resco

Het Anker, a traditional Belgian brewery, faced the challenge of profitably growing its international business in the competitive FMCG sector. They needed to empower their sales team with better tools to improve data quality, manage customer accounts more effectively on the go, and ultimately increase customer visits. To address this, they worked with vendor Resco and implemented the FMCG365 solution (now Cegeka Field Sales App), built on Resco's mobile platform and integrated with Microsoft Dynamics 365.

The solution from Resco provided a fully customizable mobile app that streamlined field sales processes. This enabled efficient account management, complaint handling, and store checks, freeing up significant time for representatives. As a result, Het Anker achieved improved data quality and deeper customer insights. Most notably, the Resco solution delivered a measurable impact, with each sales representative completing an average of 1 to 2 additional customer visits per day. The entire implementation was completed in under three months.

Het Anker