Case Study: Freudenberg Sealing Technologies eliminates paperwork and speeds up lead management with Resco Field Sales

Freudenberg Sealing Technologies eliminates paperwork and speeds lead management with Resco

Freudenberg Sealing Technologies, a global manufacturer of sealing technology, sought to eliminate the manual paperwork involved in capturing leads at trade shows. Their sales representatives had to fill out paper forms and later manually transcribe the data into Microsoft Dynamics CRM, a slow and inefficient process. To address this challenge, they turned to vendor Resco for a mobile solution.

Resco implemented its Field Sales app, which provided full offline functionality and direct integration with Dynamics CRM. This allowed sales reps to digitally capture lead information instantly at events. The solution completely eliminated paperwork and manual data entry, speeding up the lead management process significantly. It also provided Freudenberg with the ability to effortlessly measure trade show success and sales team performance.

Freudenberg Sealing Technologies