Case Study: Freudenberg Sealing Technologies eliminates paperwork and accelerates lead management with Resco Mobile CRM

Freudenberg eliminates paperwork and speeds up lead management process

Freudenberg Sealing Technologies, a global leader in sealing and electric mobility solutions, needed to replace paper lead sheets and speed up lead management at trade shows. They chose Resco Mobile CRM (integrated with Microsoft Dynamics CRM 2016) to digitalize lead capture, let reps add contacts, select accounts and topics, and record appointment notes directly on iPhones, iPads and Surface devices even when offline.

Resco Mobile CRM delivered a fully offline, directly integrated mobile client that syncs leads to Dynamics CRM without middleware; this eliminated paper lead sheets and manual transcription, gave inside sales immediate visibility for follow-up, and boosted CRM adoption across the sales team. As a result, Freudenberg now measures trade-show performance (appointments, focus areas and rep activity) in Dynamics in real time and has significantly reduced post-event workload.

Freudenberg Sealing Technologies

Anika Dingert

CRM Business Consultant