Case Study: Benco Dental achieves significant sales-rep productivity gains with Resco Mobile CRM

Benco Dental - Customer Case Study

Benco Dental, the largest privately owned full-service dental distributor in the U.S., needed reliable mobile CRM for a highly mobile sales force that can visit 10–15 offices per day. Reps required fast, offline access in areas without wireless coverage and a simple-to-administer, cross-platform solution; Benco Dental selected Resco and its Resco Mobile CRM after evaluating multiple vendors.

Resco delivered Resco Mobile CRM with the Resco Mobile CRM Studio, enabling customizable, iOS/Android-capable offline access without complex server/database setups. The Resco solution boosted productivity for sales reps and Equipment Specialists, helped maintain customer relationships for consumables and large equipment sales, and drove strong adoption—several reps even purchased iPads to use Resco Mobile CRM.

Benco Dental

Eric Labashosky

Director of Application Architecture