Case Study: Navicon (Russian IT consulting & system integrator) achieves 25–50% field sales productivity boost with Resco Mobile CRM

Automating pharmaceutical and FMCG sales processes with Resco Mobile CRM

Navicon, a leading Russian IT consulting and system integrator focused on pharmaceutical and FMCG industries, needed a robust mobile component for its Dynamics 365/CRM-based Pharma CRM and FMCG SFA solutions. The company required an app that worked offline, was fully customizable, supported all major mobile platforms and multiple Dynamics versions (from CRM 2011 through Dynamics 365), and provided real-time exchange and sales-team monitoring — needs that led Navicon to evaluate and select Resco Mobile CRM from vendor Resco.

Resco delivered a fully compatible mobile solution that connects directly to Dynamics via standard web services, requires no middleware, and uses the Woodford configuration tool for one-click deployment and deep customization across iOS, Android and Windows. By incorporating Resco Mobile CRM, Navicon enabled field reps to access data offline, tailor branding and business rules, and boost productivity by 25–50% — increasing average daily customer visits from about 8 to 10–12 — and deployed the solution with clients such as R-Pharm and Petrovax Pharm.

Navicon

Elena Subbotina

Marketing Communications Director