Case Study: AUI Fine Foods achieves a seamless migration in under 60 hours and dramatically faster, reliable mobile CRM with Resco

AUI Fine Foods moved from CWR to Resco Mobile CRM in less than 60 hours – smoothly, easily, effortlessly

AUI Fine Foods, a 45‑year supplier to professional chefs with a national direct‑selling team of over 60 sales professionals, needed a reliable mobile CRM to support on‑site product lookups, appointments, offline invoices/signatures and inventory checks while traveling. Facing the end of support for their prior solution CWR, AUI moved to Resco Mobile CRM (vendor: Resco) integrated with Microsoft Dynamics CRM 2015 On‑Premise.

Resco replicated, tested and deployed the CWR setup to Resco Mobile CRM in under 60 hours, enabling immediate adoption with virtually no training; synchronization times plunged from hours to about 5 minutes, support responsiveness improved by ~90%, and the app proved far more stable and offline‑capable. Resco’s solution also added mapping, document management and PDF reporting, boosting field productivity, CRM adoption and trust across AUI’s sales team.

AUI Fine Foods

Sojan Yadav

Vice-President of Information Technology