Case Study: AUI Fine Foods streamlines sales operations with Resco Field Sales

AUI Fine Foods cuts CRM migration to 60 hours with Resco

AUI Fine Foods, a supplier to professional chefs, faced a challenge when their existing mobile CRM, CWR, was discontinued. Their national sales team of over 60 professionals needed a reliable and intuitive mobile solution to manage appointments, access product information, check inventory, and serve customers effectively while on the road.

The vendor Resco implemented its Field Sales mobile CRM app. The transition was remarkably smooth, taking less than 60 hours with minimal training required. The results were significant: synchronization times for tens of thousands of records dropped from hours to just five minutes, and the application's reliability eliminated crashes. Resco's solution provided rich offline functionality, including the ability to create and sign invoices on the spot, which led to rapid adoption and increased efficiency for the sales team.

AUI Fine Foods