Case Study: ANCA boosts CRM data accuracy and sales efficiency with Resco Mobile CRM

ANCA improves CRM data accuracy and saves over half a day a week with Resco

ANCA, a global manufacturer of precision tool grinding machinery, faced a challenge with its Microsoft Dynamics CRM system. Their sales representatives, who were constantly traveling, struggled to keep the CRM data up-to-date, leading to inaccurate sales forecasts and outdated opportunity information. This lack of reliable data hindered the back office's ability to make strategic decisions.

ANCA implemented Resco Field Sales from Resco to provide its mobile sales team with an easy way to update CRM data directly from their smartphones. The Resco solution's offline capability and reliable performance ensured data could be entered anytime, anywhere. This dramatically increased data accuracy and timeliness, eliminating the need for sales reps to spend half a day each week on administration and providing headquarters with a reliable view of the sales pipeline.

ANCA