Case Study: a full-service PR agency generates $1M+ in revenue with Reputation X white-label reputation management

full-service PR agency generates $1M+ with Reputation X

A full-service PR agency needed a long-term white label partner to offer comprehensive online reputation management services to its high-profile clients. The agency lacked the technical expertise and required a solution that could be delivered under its own brand with absolute confidentiality. They partnered with Reputation X for its white label reputation management services.

Reputation X provided a completely silent partnership, signing NDAs and executing bespoke campaigns—from strategy and content creation to Wikipedia maintenance—without any branding. This allowed the agency to present the work as its own. Over an eight-year partnership, Reputation X helped the agency generate over $1 million in new revenue, removed 25% of targeted negative content, and pushed the remaining negatives to search engine page three or beyond.