Case Study: Arizona Attorney eliminates damaging Google search results with Reputation Rhino

Arizona Attorney eliminates damaging Google results in a few months with Reputation Rhino

An Arizona attorney faced severe reputational damage when a disgruntled former client built a defamatory website using his exact-name domain, which ranked at the top of Google search results alongside other negative posts on Quora and Gripeo. This threatened his thriving practice and planned expansion. Reputation Rhino was engaged to implement an online reputation management and search engine optimization strategy to suppress this harmful content.

Reputation Rhino developed a customized strategy, creating an SEO-friendly microsite and publishing positive feature stories on premium news sites to build a wall of positive content. This campaign successfully pushed the damaging results off the first page of search results. Specifically, the exact-match domain was completely removed from search results, while the Quora and Gripeo links fell to positions #21 and #27, respectively. After the campaign, the attorney continued working with Reputation Rhino on content marketing to grow his legal practice.