Case Study: The Goddard School boosts media visibility and enrollment with Reputation Partners

The Goddard School reaches 44 million families with Reputation Partners

The Goddard School, a leading premium early childhood education provider with over 640 franchised schools, sought a public relations partner from Reputation Partners at the onset of the COVID-19 pandemic. Their challenge was to drive enrollment, position the brand and its executives as thought leaders, and stand out in the competitive childcare industry.

Reputation Partners implemented a strategic PR program focused on media visibility, thought leadership, and franchise development. Their work included proactive media outreach, virtual media tours, and a campaign for the launch of a new educational program. These efforts generated over 1,350 media mentions and 1.6 billion impressions, securing coverage in top-tier national outlets like USA Today and Parents, which positioned Goddard's leadership as trusted experts and supported franchise growth.

The Goddard School