Case Study: The Goddard School achieves a Guinness World Records™ reading livestream title with Reputation Partners

The Goddard School earns 465 media placements and a Guinness World Record with Reputation Partners

The Goddard School, a nationwide premium childcare provider, partnered with Reputation Partners to kick off the school year and celebrate National Literacy Month with a unique event that would generate systemwide excitement over literacy and learning.

Reputation Partners implemented a multi-faceted PR campaign to support The Goddard School's successful Guinness World Records title attempt for the most viewers for a reading livestream on YouTube. The strategy included leveraging celebrity talent, embargoed media outreach, and local watch parties. The event drew 6,535 concurrent viewers and widespread participation from 501 schools. Reputation Partners secured 465 media placements generating over 268 million impressions, plus an additional 11 million impressions from news releases.

The Goddard School