Case Study: Simon Property Group achieves 24/7 crisis response continuity with Reputation Partners

Simon Property Group manages 2,000+ crises with Reputation Partners

Simon Property Group, a major real estate investment trust and the largest owner of shopping malls in the United States, engaged Reputation Partners to be its sole crisis communications agency. The challenge was to move from a multi-agency model to a single provider that could deliver a cohesive and continuous 24/7 response across its portfolio of more than 200 properties.

Reputation Partners implemented a comprehensive crisis strategy that included establishing a centralized contact database, a rotating on-call team, a clear response protocol, and pre-drafted holding statements for common issues. The solution enabled Reputation Partners to successfully manage nearly 1,400 crises, addressing a wide range of serious incidents from active shooters and homicides to protests and property damage, providing consistent and effective support across the entire organization.

Simon Property Group