Case Study: a regional healthcare system secures a 42-month union agreement with Reputation Partners

Regional Healthcare System secures 42-month CBA with Reputation Partners

A large regional healthcare system engaged Reputation Partners for employee communications support as it entered into negotiations for its first collective bargaining agreement with the union representing over 900 nurses at its flagship hospital.

Reputation Partners managed all negotiation communications, using various channels to engage key audiences, training spokespeople, and countering union claims. The vendor's efforts helped the healthcare system secure a 42-month agreement in below-average time, avoiding a second, longer strike that had been threatened.