Case Study: PulteGroup boosts brand visibility and homebuyer engagement with Reputation Partners

PulteGroup earns 490 million media impressions with Reputation Partners

PulteGroup, one of the nation's largest homebuilders, faced the challenge of establishing a stronger presence among homebuyers and reinforcing its core brands. In 2010, the company retained the vendor Reputation Partners to implement a robust, ongoing communications program to drive brand preference and establish thought leadership.

Reputation Partners established a comprehensive PR program that leveraged internal experts and local leaders to secure consistent media coverage. Key initiatives included the launch of the Built to Honor philanthropic program and the creation of the PulteGroup Home Index survey. The efforts by Reputation Partners resulted in high-profile coverage in major outlets like USA Today and Forbes, yielding over 490 million media impressions in 2015 alone and establishing PR as a valued lead generator.

PulteGroup