Case Study: PulteGroup boosts brand awareness and media visibility with Reputation Partners

PulteGroup earns 490 million media impressions with Reputation Partners

PulteGroup, one of the nation's largest homebuilders, engaged the vendor Reputation Partners for public relations support. Their challenge was to establish a stronger presence among homebuyers, drive brand preference, and promote the company as an industry thought leader and good corporate citizen.

Reputation Partners implemented a comprehensive PR program targeting various media and consumer audiences. Their strategy leveraged internal experts and local leaders to generate positive coverage, and included successful initiatives like the launch of the Built to Honor philanthropic program and the creation of the PulteGroup Home Index survey. The results included improved visibility and a significant increase in media coverage, garnering over 490 million media impressions in a single year for PulteGroup brands.

PulteGroup