Case Study: O-I Glass boosts glass recycling awareness and media reach with Reputation Partners

O-I Glass earns 34 million impressions with Reputation Partners

O-I Glass, a leading global glass manufacturer, faced the challenge of dwindling glass recycling supplies in the U.S. and sought to inspire consumers to recycle more and increase their use of glass containers. The company engaged Reputation Partners to launch an ESG communications initiative to raise awareness of this issue among both consumers and government officials.

Reputation Partners implemented a strategic national media relations campaign that leveraged the context of the COVID-19 pandemic and its impact on supply chains. The effort successfully secured top-tier media coverage, resulting in over 34 million impressions in outlets like the Wall Street Journal and Fast Company, which engaged consumers and policymakers to support pro-glass recycling efforts.

O-I Glass