Reputation Partners
68 Case Studies
A Reputation Partners Case Study
Nypro, an independent, employee-owned plastics manufacturer, faced a significant challenge when its ESOP structure created financial strain, hindering growth. To survive, a merger with Jabil was necessary, but it required approval from 80% of its employee-owners, who risked losing their ESOP payouts and jobs. Nypro engaged Reputation Partners for employee communications to manage this sensitive internal situation and secure the merger's approval.
Reputation Partners developed a comprehensive communications strategy that clearly explained the financial necessity of the merger and its benefits. They created a suite of materials and a dedicated website to share information and gather anonymous feedback. As a result of these efforts by Reputation Partners, the vote achieved over 98% approval, far exceeding the requirement, while also preserving employee retention and productivity.