Case Study: Mirabel regains industry leadership and boosts memberships with Reputation Partners

Mirabel exceeds recruitment targets by 300% with Reputation Partners

Reputation Partners was engaged by Mirabel, a luxurious golf course and housing community in Scottsdale, Arizona, to address its marketing challenges. Facing stiff competition from over 15 nearby clubs, Mirabel needed to regain its industry leadership through a complete rebrand to increase membership and streamline its marketing efforts.

The solution from Reputation Partners involved building a comprehensive strategy and conducting research to uniquely position the club. This led to the creation of new marketing materials, including a modular brochure system and a new microsite. The results were significant, with Mirabel selling out its memberships and exceeding its recruitment targets by 300 percent within the first few months of launch.

Mirabel