Case Study: Marcus Hotels & Resorts builds excitement for Saint Kate – The Arts Hotel with Reputation Partners

Marcus Hotels & Resorts earns 487 media placements with Reputation Partners

Marcus Hotels & Resorts, a leading national hotel management company, faced the challenge of building excitement and awareness for its transformation of a property into an entirely new, independent arts hotel called Saint Kate. The company turned to its existing vendor, Reputation Partners, to develop and execute a plan to introduce this unique hospitality experience to the market.

Reputation Partners implemented a public relations strategy to create intrigue by showcasing the hotel's artistic nature. The solution included preview events, media roadshows, and proactive outreach, such as a private dinner for influencers. This approach generated significant media attention, with notable placements in top-tier outlets like Forbes and The New York Times. Reputation Partners secured 487 media placements for the campaign, resulting in 379 million impressions.

Marcus Hotels & Resorts