Case Study: Jones Lang LaSalle (JLL) strengthens media authority and market perception with Reputation Partners

Jones Lang LaSalle (JLL) earns 1,045 media mentions with Reputation Partners

Jones Lang LaSalle (JLL) partnered with Reputation Partners to navigate post-pandemic market challenges and counter negative perceptions in commercial real estate. The global firm aimed to strengthen its position as a trusted authority and generate positive momentum for its services.

Reputation Partners implemented a strategic media relations solution, establishing a proactive 'news bureau' that leveraged JLL's data and research. This secured extensive top-tier coverage, resulting in over 1,045 media mentions and 674 million impressions. The vendor successfully positioned JLL as a leading expert on market resilience and workplace trends across national, regional, and trade outlets.

Jones Lang LaSalle (jll)