Case Study: Choose Mental Health grows SMILE Award nominations by 200% with Reputation Partners

Choose Mental Health grows SMILE Award nominations by 200% with Reputation Partners

Choose Mental Health, a nonprofit dedicated to improving mental health resources for children and families, sought to increase its industry authority and brand awareness amidst a competitive landscape. They partnered with the public relations firm Reputation Partners to develop and launch a creative campaign, the SMILE Award program, which would recognize contributions to children's mental health.

Reputation Partners implemented a comprehensive PR strategy that included program ideation, media relations, digital campaigns, and stakeholder engagement. This solution successfully elevated the profile of the SMILE Award and Choose Mental Health. The measurable result was a 200% growth in award nominations from mental health professionals and advocacy groups from the program's first year to the next. Reputation Partners also secured media coverage and strengthened key relationships for the customer.

Choose Mental Health