Case Study: Arcos Dorados boosts global recognition and IPO visibility with Reputation Partners

Arcos Dorados boosts IPO visibility with Reputation Partners across 20 countries

Arcos Dorados, the world's largest McDonald's franchisee operating in Latin America and the Caribbean, faced the challenge of being relatively unknown to U.S. and European investors ahead of its 2011 initial public offering (IPO). The company hired Reputation Partners to lead communications efforts for the NYSE listing to build global recognition.

Reputation Partners developed a comprehensive strategy that included crafting core investment messaging, spokesperson training, and managing IPO-day events and media relations. The vendor's work resulted in extensive media coverage in top-tier outlets. Shares of Arcos Dorados rose from its opening price on IPO day and in the subsequent weeks, and the IPO was ranked among the largest of the year by the Wall Street Journal.

Arcos Dorados